Your actions over time build your brand.  But it is crowded out there.  Many brands over time will come into contact with others using similar names and logos, and who will win?  Most often, the company that has taken the step of registering their trademark rights with the U.S. Patent and Trademark Office.

The meaning of your company or product name carries with it the results you have delivered for your customers over time.  Protecting that good name from marketplace confusion or freeloading by others allows the value of your brand to continue to grow.  Assurance that others will not come along and push you off of your company or product name is also very valuable.

A federal trademark registration is smart protection for any name or logo that you expect to use for a while.  The registration will solidify your company’s right to use the mark, and will also allow you to exercise those rights where any third party disputes may arise.  If this is something you’ve been thinking about for a while, or even if it’s never occurred to you, we suggest moving it up the To Do list.  Threshold can suggest the next best steps for your business and the protection of your good name.