I am looking forward to meeting with the great group at SMCRVA on January 20th at 6:00.  Tickets are here: http://smcrvajan2011.eventbrite.com/

We will discuss Reputation Management.  This will be both a legal issues and best practices review.  I will touch on topics that are not only legal topics, but also in a more general way on issues like SEO and some PR basics (knowing that I am not a pro in either SEO or PR).

Here is the basic outline of the topics I plan to cover:

1.  SM Policies and Owning the Real Estate – risk management through policies, training, and SEO

2.  Listen. Really Listen – the importance of monitoring in real time.  really

3.  Iron While Damp – why you should (almost) always respond, quickly.  some exceptions

4.  Ask for Help – making credible and well-informed requests and demands of the right people

5.  What Are You Going to Do, Sue? — a lawyer will actually tell you that you may not want to charge into court

We will discuss the developing law and some interesting case studies as well.

I look forward to seeing you at the Firehouse Theater in good old RVA.

Chris     – @gatewood5000